Nowadays, almost everyone is familiar with the term “greenwashing”. It came into existence against the positive background that many consumers started to give more importance to the environment and climate change. As a consequence, environmental awareness becomes more and more important for our society, which leads to a significant change in our consumption habits. People make more conscious purchasing decisions and are willing to spend more money on climate-friendly products. This willingness, however, is shamelessly exploited by some “greenwashers”.
INSIDE BE CLIMATE
With this blog, we will provide insights into the world of BE CLIMATE – the first brand for climate neutral fruit and vegetables. Here you can learn about the concrete actions to save CO2 implemented by our partners and by us, the carbon offset projects we invest in, and what happens “BE-hind the scenes”. Our goal is to make the world a little bit more sustainable and to inspire our customers, clients and business partners to treat our planet in a more climate-friendly way. Every contribution counts – let’s shape the future for the next generations together.
Every contribution counts – let’s shape the future for the next generations together.
Healthy soil is the basis for healthy food. This is also the belief of our partner Ingleby Farms, who is actively working to reduce the use of pesticides . With their technological shift to spot spraying, the company is contributing to a more sustainable agriculture, and the effects of that go all the way underground.