Today more than ever, consumers are striving for well-being and a healthier lifestyle. As awareness grows, so does the interest in a fair and sustainable food supply chain. More and more consumers want to know where products come from and what impact their own purchasing decisions have on the environment and the lives of producers.
With their desire for transparency and sustainability, many consumers expect retailers and supermarkets to enable them to make responsible purchasing decisions. The Belgian supermarket chain Delhaize does exactly that. In 2020, the supermarket was the first food retailer to include our climate-neutral BE CLIMATE bananas in its range of products – since the beginning of this year they are even available as climate-neutral organic Fairtrade bananas. Thanks to this development, the concept of a sustainable and fair trade becomes actually tangible for the customers right there on the shelf.